000 00320 a2200121 4500
082 _a658.4012
_bWIL-S
100 _aWilson, Richard M.S.
245 _aStrategic Marketing Management
_bPlanning, Implementation and Control
250 _a4th. ed.
260 _aNew Delhi
_bOxford Boston
_c1997
300 _a799p.
942 _cBK
999 _c7225
_d7225