000 00276nam a22001097a 4500
082 _a658.8
_bCRA-M
100 _aCravens, David W.; Hills, Gerald E.; Woodruff, Robert B.
245 _aMarketing management
260 _aNew Delhi
_bA.I.T.B.S
_c2002
300 _a714p.
942 _cBK
999 _c7150
_d7150