| 000 | 01386nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | ASIN1118156633 | ||
| 003 | OSt | ||
| 005 | 20190522125724.0 | ||
| 008 | 140306s2012 xxu eng d | ||
| 020 | _a1118156633 (hardcover) | ||
| 020 | _a9781118156636 (hardcover) | ||
| 037 | _c599.00 PKR | ||
| 040 | _cAUI | ||
| 100 | 1 |
_aAaker, David A. _93789 |
|
| 245 | 1 | 0 |
_aMarketing research _cDavid A. Aaker, V. Kumar, Robert Leone, George S. Day. |
| 250 | _a11th ed. | ||
| 260 |
_aNew Delhi _bWiley, _c2013. |
||
| 300 |
_axiv; 647 p. _c26 cm. |
||
| 520 | _aThis book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses. | ||
| 700 | 1 |
_aKumar, V. _93790 |
|
| 700 | 1 |
_aLeone, Robert. _93791 |
|
| 700 | 1 |
_aDay, George S. _93792 |
|
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/1118156633/chopaconline-20 |
| 942 |
_2ddc _cBK |
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| 999 |
_c6575 _d6575 |
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