| 000 | 00487 a2200157 4500 | ||
|---|---|---|---|
| 020 | _a8131517381 (paperback) | ||
| 020 | _a9788131517383 (paperback) | ||
| 082 |
_a659.1 _bSEM-A |
||
| 100 | 1 | _aSemenik, Richard J.; Allen , Chris T.; Guinn, Thomas C. O ; Kaufmann, Hans Rudiger | |
| 245 | 1 | 0 | _aAdvertising and Promotions : An Integrated Brand Approach |
| 250 | _a6th. ed. | ||
| 260 |
_aAndover _bCengage Learning, _c2012 |
||
| 300 | _axli; 710 p. | ||
| 490 | 1 | _a6th edition. | |
| 942 | _cBK | ||
| 999 |
_c4944 _d4944 |
||