| 000 | 00548nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20260521103822.0 | ||
| 008 | 260521b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-13-489249-8 | ||
| 082 |
_a658.827 _bKEL-S |
||
| 100 |
_aKeller, Kevin Lane _aVanitha Swaminathan |
||
| 245 |
_aStrategic Brand Management _bBuilding, Measuring, and Managing Brand Equity |
||
| 250 | _a5th Ed | ||
| 260 |
_aUnited Kingdom _bPearson Education Limited _c2020 |
||
| 300 | _a622 p. | ||
| 500 | _aIncludes Index. | ||
| 650 | _aManagement Sciences | ||
| 942 | _cBK | ||
| 999 |
_c47618 _d47618 |
||