| 000 | 00540nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20260127115129.0 | ||
| 008 | 260127b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-9332542204 | ||
| 082 | 0 | 0 |
_a658.827 _bKEL |
| 100 | 1 | _aKeller, Kevin Lane, | |
| 245 | 1 | 0 |
_aStrategic Brand Management : _bBuilding, Measuring, and Managing Brand Equity |
| 250 | _a4th ed. | ||
| 260 |
_aIndia : _bPearson, _c2015 |
||
| 300 | _axxix, 586 p. : | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aManagement Science | ||
| 942 | _cBK | ||
| 999 |
_c46972 _d46972 |
||