000 00436 a2200121 4500
005 20251224112256.0
100 _aJabbar, Aneela (195180)
245 _aThe Role of Promotional Activities Towards Masstige Value and its Impact on Consumer Motivational Regulations and Consumer Brand Engagement:
_ban experimental investigation
260 _aMultan:
_bAUMC,
_c2019-24
300 _av, 209p
650 _aManagement Science
942 _cTHESIS
999 _c46820
_d46820