| 000 | 00782nam a22001577a 4500 | ||
|---|---|---|---|
| 020 | _a0-471-13270-5 | ||
| 082 |
_a658.8 _bPAL-M |
||
| 100 | _aPalmatier, George E.-Shull, Joseph S. | ||
| 245 |
_aThe Marketing Edge: _bThe New Leadership Role of Sales & Marketing in Manufacturing |
||
| 260 |
_aCanada _bJohn Wiley & Sons _c1989 |
||
| 300 |
_axviii;183pages. _c32cm. |
||
| 500 | _aShows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy. | ||
| 504 | _aIncludes Appendix and Index. | ||
| 650 | _aManufactures--Marketing. Marketing. | ||
| 942 | _cBK | ||
| 999 |
_c32822 _d32822 |
||