000			01389nam a22002057a 4500
020			_a0131273124
082			_a658.8 _bARM-M
100			_aArmstrong, Gary
245			_aMarketing: _bAn Introduction
250			_a7th Ed:
260			_aNew Jersey; _bPearson College Div _c2004
300			_a720 pages _c8.25 x 1 x 10.5 inches
500			_aThis accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.
504			_aIncludes Glossary, Notes, Credit and Index.
650			_aBusiness Marketing
650			_aMarketing
650			_aManagement
650			_aGlobal Marketing
942			_cBK
999			_c32472 _d32472