000 00459 a2200157 4500
020 _a0471720348 (paperback)
_c$75.00
020 _a9780471720348 (paperback)
082 _a658.8
_bGRO-S
100 1 _a
245 1 0 _aService Management and Marketing :
_bA Customer Relationship Management Approach
250 _a2nd ed.
260 _a[S.l.] :
_bWiley,
_c2000.
300 _a404 p. ;
_c25 cm.
700 1 _aGronroos, Christian.
942 _cBK
999 _c2801
_d2801