000 | 00485 a2200157 4500 | ||
---|---|---|---|
020 | _a0071180346 (paperback) | ||
020 | _a9780071180344 (paperback) | ||
082 |
_a658.8 _bETZ-M |
||
100 | 1 | _aEtzel, Michael. | |
245 | 1 | 0 | _aMarketing |
260 |
_aNew York _bMcgraw Hill College, _c2007 |
||
300 | _a880 p. | ||
504 | _aIncludes Notes and Reference, Glossary, Name Index and Subject Index. | ||
650 | _aNature and Scope of Marketing---Identifying and selecting markets | ||
942 | _cBK | ||
999 |
_c2799 _d2799 |