000 00485 a2200157 4500
020 _a0071180346 (paperback)
020 _a9780071180344 (paperback)
082 _a658.8
_bETZ-M
100 1 _aEtzel, Michael.
245 1 0 _aMarketing
260 _aNew York
_bMcgraw Hill College,
_c2007
300 _a880 p.
504 _aIncludes Notes and Reference, Glossary, Name Index and Subject Index.
650 _aNature and Scope of Marketing---Identifying and selecting markets
942 _cBK
999 _c2799
_d2799