| 000 | 00471 a2200157 4500 | ||
|---|---|---|---|
| 020 | _a0071214380 (paperback) | ||
| 020 | _a9780071214384 (paperback) | ||
| 082 |
_a659.1 _bBEL-A |
||
| 100 | 1 | _aBelch. | |
| 245 | 1 | 0 |
_aAdvertising and Promotion : _bAn Integrated Marketing Communications Perspective (the mcgraw-hill/irwin |
| 250 | _a6Rev Ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill Education (ISE Edi, _c2004 |
||
| 300 |
_a864 p. ; _c28 cm. |
||
| 500 | _aImport. | ||
| 942 | _cBK | ||
| 999 |
_c2796 _d2796 |
||