000 00555 a2200193 4500
020 _a0072472952 (misc. supplies)
020 _a9780072472950 (misc. supplies)
082 _a658.8
_bBOY-M
100 1 _aBoyd, Jr., Harper W.
245 1 0 _aMarketing Management :
_bA Strategic, Decision-Making Approach
250 _a4th ed.
260 _a[S.l.] :
_bMcGraw-Hill/Irwin,
_c2001
300 _a576 p. ;
_c26 cm.
490 1 _aW/gamar software.
700 1 _aWalker, Orville C.
700 1 _aMullins, John.
700 1 _aLarreche, Jean-Claude.
942 _cBK
999 _c2784
_d2784