000 00384 a2200157 4500
020 _a0324233817 (paperback)
020 _a9780324233810 (paperback)
082 _a658.84
_bFER-M
100 1 _aFERRELL.O.C
245 1 0 _aMarketing Strategy
250 _a3rd ed.
260 _a[S.l.] :
_bSouth-Western,
_c2005
300 _a1 v. (unpaged) ;
_c22 cm.
700 1 _aFERRELL.
942 _cBK
999 _c2758
_d2758