000 00426nam a22001097a 4500
082 _a658 HAS-BBA
100 _aHashmi, Muhammad Jahanzaib (170136); Akhtar, Sohaib (170208)
245 _aBrand switching behavior:
_bApplying industry research to solve customer defection of tresemme shampoo
260 _aIslamabad
_bAir University School of Management (AUSOM) Air University Main Campus
_c2021
300 _eCD
942 _2ddc
_cSP
999 _c26824
_d26824