000 00350nam a2200133Ia 4500
008 240318s9999 xx 000 0 und d
020 _a9781861521965
082 _a658.802
100 _aKitchen, Philip J.
245 0 _aMarketing communications : principles and practice
260 _bThomson
_aAustralia
_c1999
300 _aix;534 p.
942 _cBK
999 _c26794
_d26794