000			01581nam a2200229 a 4500
001			ASIN0415879000
003			OSt
005			20200227140451.0
008			160216s2010 xxu eng d
020			_a0415879000 (paperback)
020			_a9780415879002 (paperback)
037			_bPak Book _cPKR 5499.64
040			_cAUMC
082			_a658.45
100	1		_aYoung, Richard.
245	1	0	_aHow audiences decide : _ba cognitive approach to business communication / _cRichard Young.
260			_aNew York : _bRoutledge, _c2011.
300			_axviii,398 p. ; (Rk # 9.b Sh # 2) _c25 cm.
520			_aHow Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques—including those concerning persuasive speaking and writing, interviews and group meetings, content and style, typography and nonverbal behaviors, charts and images, rational arguments and emotional appeals—and examines the empirical evidence supporting each of th
856			_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0415879
942			_2ddc _cBK
999			_c20317 _d20317