| 000 | 01480nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | ASIN8120346955 | ||
| 003 | OSt | ||
| 005 | 20200227140415.0 | ||
| 008 | 160203s2012 xxu eng d | ||
| 020 | _a8120346955 (paperback) | ||
| 020 | _a9788120346956 (paperback) | ||
| 037 |
_bPak Book _cPKR 765.18 |
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| 040 | _cAUMC | ||
| 082 | _a658.812 | ||
| 100 | 1 | _aRai, Alok Kumar. | |
| 245 | 1 | 0 |
_aCustomer Relationship Management : _bConcepts and Cases / _cAlok Kumar Rai. |
| 250 | _a2nd edition. | ||
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _c2013. |
||
| 300 |
_axxiv,501 p. ; _c24 cm. (Rk # 17 Sh# 05). |
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| 520 | _aInnovative strategies are taken up by the companies today to seek, attract, and win new clients, nurture and retain the existing ones, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management denotes a company-wide business strategy embracing all client-facing departments. This book gives an analytical insight on the CRM practices adopted by various organizations, and the advancements made in the field. The book elaborates the role of IT in CRM technology (e-CRM) like data mining, warehousing and so on. Intended as a text for the students of management, the book can prove equally beneficial for the retailers, bankers, insurers, and telecom professionals. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/8120346955/chopaconline-20 |
| 942 |
_2ddc _cBK |
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| 999 |
_c20274 _d20274 |
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