| 000 | 01289nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0131400851 | ||
| 003 | OSt | ||
| 005 | 20200227140217.0 | ||
| 008 | 160112s2004 xxu eng d | ||
| 020 | _a9788131721001 | ||
| 028 | 4 | 2 |
_aillustrations _bPrentice Hall |
| 037 |
_bAllied Book _cPKR 369.00 |
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| 040 | _cAUMC | ||
| 082 | _a006.312 | ||
| 100 | 1 | _aMiller, Thomas W. | |
| 245 | 1 | 0 | _aData and text mining........... |
| 260 |
_aNew Delhi: _bPearson Education, _c2005. |
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| 300 |
_axiii,178 p. ; _c(R13,SH 02). |
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| 520 | _aThis conceptual introduction to data mining within the context of business and marketing research provides an eclectic approach to the field. Using worked examples and business case studies, the volume answers the four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? The book explains data mining, traditional methods, data-adaptive methods and applications in business and marketing with business cases and provides lists of tables, figures and exhibits. For Managers and Analysts. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0131400851/chopaconline-20 |
| 942 |
_2ddc _cBK |
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| 999 |
_c20157 _d20157 |
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