| 000 | 01485nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | ASIN8132106350 | ||
| 003 | OSt | ||
| 005 | 20200227135920.0 | ||
| 008 | 151210s2012 xxu eng d | ||
| 020 | _a8132106350 (hardcover) | ||
| 020 | _a9788132106357 (hardcover) | ||
| 037 |
_bPak Book _cPKR 953.44 |
||
| 040 | _cAUMC | ||
| 082 | _a658.4012 | ||
| 100 | 1 | _aBijapurkar, Rama. | |
| 245 | 1 | 0 |
_aCustomer in the Boardroom? Crafting Customer-Based Business Strategy _cRama Bijapurkar. |
| 260 |
_aNew Delhi: _bSAGE Publications Pvt. Ltd, _c2012. |
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| 300 |
_axxii,232 p. ; (Rk #8.b, Sh # 05) _c25 cm. |
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| 490 | 1 | _aResponse books. | |
| 520 | _aCustomer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. The book proposes Customer-Based Business Strategy (CBBS), a lucid and simple framework for the successful assimilation of customer-centricity in business strategy. | ||
| 830 | 0 | _aResponse books. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/8132106350/chopaconline-20 |
| 942 |
_2ddc _cBK |
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| 999 |
_c19959 _d19959 |
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