000			01467nam a2200241 a 4500
001			ASIN8120346955
003			OSt
005			20200227135855.0
008			151206s2012 xxu eng d
020			_a8120346955 (paperback)
020			_a9788120346956 (paperback)
037			_bPak Book _cPKR 760.77
040			_cAUMC
082			_a658
100	1		_aRai, Alok Kumar.
245	1	0	_aCustomer relationship management : _bconcepts and cases / _cAlok Kumar Rai.
250			_a2nd edition.
260			_aNew Delhi : _bPrentice-Hall, _c2013.
300			_axxiv,501p. ; (Rk # 17 Sh# 05). _c24 cm.
520			_aInnovative strategies are taken up by the companies today to seek, attract, and win new clients, nurture and retain the existing ones, entice former clients back into the fold, and reduce the costs of marketing and client service. Customer relationship management denotes a company-wide business strategy embracing all client-facing departments. This book gives an analytical insight on the CRM practices adopted by various organizations, and the advancements made in the field. The book elaborates the role of IT in CRM technology (e-CRM) like data mining, warehousing and so on. Intended as a text for the students of management, the book can prove equally beneficial for the retailers, bankers, insurers, and telecom professionals.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/8120346955/chopaconline-20
942			_2ddc _cBK
999			_c19934 _d19934