| 000 | 01728nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0415809495 | ||
| 003 | OSt | ||
| 005 | 20200227135822.0 | ||
| 008 | 151201s2012 xxu eng d | ||
| 020 | _a0415809495 (paperback) | ||
| 020 | _a9780415809498 (paperback) | ||
| 037 |
_bPak Book _cPKR 6345.21 |
||
| 040 | _cAUMC | ||
| 082 | _a338.5 | ||
| 100 | 1 | _aPng, Ivan. | |
| 245 | 1 | 0 |
_aManagerial economics / _cIvan Png. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York: _bRoutledge, _c2012. |
||
| 300 |
_axvii,364 p. ; _c25 cm. (RK #16 Sh # 1). |
||
| 520 | _aNow in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with : a�completely new introductory chapter emphasizing decision-making and behavioral biases intensive application to current issues including the sub-prime financial crisis and global competition streamlined presentation focusing on the economics that managers need to know. As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance. The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management. Truly useful economics for managers. An accompanying website, featuring a wealth of supplementary material,�is available at http://www.comp.nus.edu.sg/~ipng/ed4.htm. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0415809495/chopaconline-20 |
| 942 |
_2ddc _cBK |
||
| 999 |
_c19893 _d19893 |
||