000			01694nam a2200253 a 4500
001			ASIN0749461934
003			OSt
005			20200227135557.0
008			150424s2011 xxu eng d
020			_a0749461934 (paperback)
020			_a9780749461935 (paperback)
037			_bAllied Book _cPKR 2798.64
040			_cAUMC
082			_a658.802
100	1		_aSmith, P. R.
245	1	0	_aMarketing Communications : _bIntegrating Offline and Online With Social Media _cP. R. Smith, Ze Zook.
250			_a5ifth Edition.
260			_aPhiladelphia : _bKogan Page, _c2011.
300			_axviii,483 p. ; _c25 cm. (Rk # 17 Sh# 02)
520			_aMarketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike.� Marketing Communications explores: -social media and websites -advertising -PR -sponsorship -direct selling The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user.� With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.
700	1		_aZook, Ze.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0749461934/chopaconline-20
942			_2ddc _cBK
999			_c19735 _d19735