| 000 | 02312nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | ASIN074945704X | ||
| 003 | OSt | ||
| 005 | 20200227135443.0 | ||
| 008 | 150421s2010 xxu eng d | ||
| 020 | _a074945704X (paperback) | ||
| 020 | _a9780749457044 (paperback) | ||
| 037 |
_bSaeed Book _cPKR 926.64 |
||
| 040 | _cAUMC | ||
| 082 | _a658.82 | ||
| 100 | 1 | _aMullin, Roddy. | |
| 245 | 1 | 0 |
_aSales Promotion : _bHow to Create, Implement & Integrated Campaigns _cRoddy Mullin. |
| 250 | _a5th Edition. | ||
| 260 |
_aLondon : _bKogan Page, _c2010. |
||
| 300 |
_axviii,262 p. ; _c24 cm. (Rk # 17 Sh# 04). |
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| 520 | _aSales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month. Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales promotion, exploring the ways in which it can be used in conjunction with new media such as interactive TV, web-based advertising and mobile marketing. Sale Promotion also highlight the tried and tested mnethods that companies use to stay ahead, revealing the winning offers that gain new customers and keep existing ones happy. Topics covered include: sales promotion and the customer; the purpose of sales promotion; what sales promotion can do; how to use different techniques, including joint promotions and of-the-shelf offers; how to be creativem how to use suppliers, how to implement a promotion; marketing accountability and research and international sales promotions. This edition of Sales Promotion is a core text for ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students- each chapter features an interactive self-study question-and-feedback section- while still maintaining it as a potent tool for the practitioner. Whether your company is a small start-up or an international business, Sales Promotion is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/074945704X/chopaconline-20 |
| 942 |
_2ddc _cBK |
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| 999 |
_c19655 _d19655 |
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