| 000 | 01429nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | ASIN1118156633 | ||
| 003 | OSt | ||
| 005 | 20200227135415.0 | ||
| 008 | 150420s2012 xxu eng d | ||
| 020 | _a1118156633 (hardcover) | ||
| 020 | _a9781118156636 (hardcover) | ||
| 037 |
_bAllied Books _cPKR 1062.32 |
||
| 040 | _cAUMC | ||
| 082 | _a658.83 | ||
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, V. Kumar, Robert Leone, George S. Day. |
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bJohn Wiley, _c2005. |
||
| 300 |
_axvi,751 p. ; _c26 cm. (RK # 17 Sh # 01) |
||
| 520 | _aThis book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses. | ||
| 700 | 1 | _aKumar, V. | |
| 700 | 1 | _aLeone, Robert. | |
| 700 | 1 | _aDay, George S. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/1118156633/chopaconline-20 |
| 942 |
_2ddc _cBK |
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| 999 |
_c19626 _d19626 |
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