000 02293nam a2200253 a 4500
001 ASIN0618749330
003 OSt
005 20200227135134.0
008 150325s2009 xxu eng d
020 _a9788131514375
037 _bPak Book
_cPKR 805.79
040 _cAUMC
082 _a658.5
100 1 _aBoyer, Ken.
245 1 0 _aOperations Management: Strategy, Global Supply Chain & Service Operations
_cKen Boyer, Rohit Verma.
260 _aDelhi:
_bCengage Learning,
_c2010.
300 _a514 p. ;
_c28 cm. (Rk # 20 Sh # 1)
490 1 _aWith printed access card) (available titles cengagenow.
520 _aBoyer/Verma's breakthrough text meets today's student and instructor's needs and redefines the marketplace. Their text is briefer than most, taking all of the vital core concepts and building upon them with current and fresh examples. The authors understand the importance of striking a balance by creating a book that does an even better job at covering the core concepts while also providing customers with a new product that fully addresses and approaches this course area from today's teaching and learning perspectives and actual business practices. The three unifying themes throughout the book are Strategy, Global Supply Chain, and Service Operations. Strategy will serve as an overarching framework and will be used in each chapter to present students with an alternative approach to specific challenges. The authors uses examples from non-US companies and/or organizations in each chapter to incorporate Service Operations in the book. They also show that even some of the largest manufacturing companies today have extensive service activities such as customer support and product development. The Global Supply Chain theme will allow students to see how products move through different companies and countries with Boyer/Verma's use of real world examples throughout his text. In addition the robust Cnow course allows instructors and students to go beyond the printed text to get the most from this exciting operations management program.
700 1 _aVerma, Rohit.
830 0 _aWith printed access card) (available titles cengagenow.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0618749330/chopaconline-20
942 _2ddc
_cBK
999 _c19453
_d19453