| 000 | 01580nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0324271972 | ||
| 003 | OSt | ||
| 005 | 20200227135131.0 | ||
| 008 | 150317s2005 xxu eng d | ||
| 020 | _a0324271972 (hardcover) | ||
| 020 | _a9780324271973 (hardcover) | ||
| 037 |
_bPak Book _cPKR 874.70 |
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| 040 | _cAUMC | ||
| 082 | _a658.8342 | ||
| 100 | 1 | _aBlackwell, Roger D. | |
| 245 | 1 | 0 | _aConsumer behavior / |
| 260 |
_aNew Delhi: _bCengage Learning, _c2006. |
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| 300 |
_a784 p. ; _c28 cm. (Rk # 18 Sh# 05). |
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| 520 | _aCONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization. | ||
| 700 | 1 | _aMiniard, Paul W. | |
| 700 | 1 | _aEngel, James F. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0324271972/chopaconline-20 |
| 942 |
_2ddc _cBK |
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| 999 |
_c19448 _d19448 |
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