| 000 | 01315nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | ASIN8132105222 | ||
| 003 | OSt | ||
| 005 | 20200227134816.0 | ||
| 008 | 150223s2010 xxu eng d | ||
| 020 | _a8132105222 (paperback) | ||
| 020 | _a9788132105220 (paperback) | ||
| 037 |
_bPak Book _cPKR 683.22 |
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| 040 | _cAUMC | ||
| 082 | _a658.827 | ||
| 100 | 1 | _aSarin, Sharad. | |
| 245 | 1 | 0 |
_aStrategic Brand Management for B2B Markets : _bA Road Map for Organizational Transformation / _cSharad Sarin. |
| 260 |
_aNew Delhi : _bResponse Book, _c2010. |
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| 300 |
_a262 p. ; _c22 cm. (Rk # 17 Sh# 04) |
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| 490 | 1 | _aResponse books. | |
| 520 | _aThis book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to succe | ||
| 830 | _aResponse boo | ||
| 856 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/8132105222/chopaconline |
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| 942 |
_2ddc _cBK |
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| 999 |
_c19235 _d19235 |
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