000			01589nam a2200241 a 4500
001			ASIN8174469575
003			OSt
005			20200227134744.0
008			150219s2011 xxu eng d
020			_a8174469575 (paperback)
020			_a9788174469571 (paperback)
037			_bPak Book _cPKR 496.15
040			_cAUMC
082			_a658.421
100	1		_aReddy, Dr. P Narayana.
245	1	0	_aEntrepreneurship: text and....... _cDr. P Narayana Reddy, Dr. G V R K Acharyulu.
260			_aNew Delhi : _bCengage Learning, _c2010.
300			_ax,402 p. ; _c29 cm.
520			_aConsumers in the changing marketing environment are giving marketing organizations a run for their objectives. This results in making sincere and serious efforts not only in understanding the new dimensions of marketing but to offer the best solution. Here comes the role of marketing research. It is the marketing research which tries to understand the nature of the problems faced by the marketers and tries to find and offer the best solution. In fact, it generates scientific information on all issues related to marketing. This book basically covers the entire scope of marketing research, in general, as per the needs of the management and commerce students of various universities across the country. This second edition has been thoroughly revised and its contents have been reorganized to further enhance the topic and widen its coverage.
700	1		_aAcharyulu, Dr. G V R K.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/8174469575/chopaconline-20
942			_2ddc _cBK
999			_c19197 _d19197