| 000 | 01056nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0749428945 | ||
| 003 | OSt | ||
| 005 | 20200227134437.0 | ||
| 008 | 150124s1999 xxu eng d | ||
| 020 | _a0749428945 (hardcover) | ||
| 020 | _a9780749428945 (hardcover) | ||
| 037 |
_bAcademic Book _cPKR 1972.80 |
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| 040 | _cAUMC | ||
| 082 | _a381 | ||
| 100 | 1 | _aWeinreich, Leonard. | |
| 245 | 1 | 0 |
_a11 steps to brand heaven : _bthe ultimate guide to buying an advertising campaign / _cLeonard Weinreich. |
| 250 | _aFirst Edition. | ||
| 260 |
_aLondon : _bKogan Page Ltd, _c1999. |
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| 300 |
_axiv, 245 p. ; _c(R 4 SH 1 ) |
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| 520 | _aUsing religion as a metaphor, Len Weinreich (responsible for campaigns including Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations. | ||
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0749428945/chopaconline-20 |
| 942 |
_2ddc _cBK |
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| 999 |
_c18979 _d18979 |
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