000			02068nam a2200253 a 4500
001			ASIN0470689757
003			OSt
005			20200227134106.0
008			150119s2010 xxu eng d
020			_a0470689757 (paperback)
020			_a9780470689752 (paperback)
037			_bPak Book Corp. _cPKR 4083.20
040			_cAUMC
082			_a658.8
100	1		_aAaker, David A.
245	1	0	_aStrategic market management : _bglobal perspectives / _cDavid A. Aaker, Damien McLoughlin.
260			_aNew Delhi : _bWiley, _c2010.
300			_a368 p. ; _c25 cm. (Rk # 17 Sh# 04).
500			_aInternational Edition.
520			_aThe book is a European adaptation of our current US book: Strategic Market Management, 9 th edition by David Aaker. The new edition text will be a mainstream text suitable for all business students studying strategy and marketing courses in the UK and Europe.� It will take into account the substantive changes made by David Aaker in the 8 th and 9 th edition of the US textbook.� The major differences in these and the 7 th edition of the US book which, was the basis of the first European� adaptation are the coverage of branding and greater emphasis of innovation. These were both added into the first European edition. New topics will be identified that are not covered that should be for example the financial aspects of marketing. The new edition will also include revised and updated European case material. A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This will be achieved by the use of examples and vignettes. The previous European edition was entirely re-populated with new examples. For the new edition, new examples will be employed to drive the global ambition and to respond to the substantive changes of the 8 th and 9 th US editions.
700	1		_aMcLoughlin, Damien.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0470689757/chopaconline-20
942			_2ddc _cBK
999			_c18744 _d18744