000			01479nam a2200253 a 4500
001			ASIN0072837861
003			OSt
005			20200227134044.0
008			150119s2005 xxu eng d
020			_a00706009108
037			_bProgressive _cPKR 912.33
040			_cAUMC
082			_a300.72688
100	1		_aCooper, Donald R.
245	1	0	_aMarketing research / _cDonald R. Cooper, Pamela S. Schindler.
260			_aNew Delhi : _bTata McGraw-Hill, _c2006.
300			_a1v (unpaged). ; _c28 cm. (Rk#05 Sh#02)
490	1		_aMcgraw-hill/irwin series in marketing.
520			_aThere are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process until at the end the overview is known. This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the overview, while parts 2, 3 and 4 provide the details on methodologies and techniques.
700	1		_aSchindler, Pamela S.
830		0	_aMcgraw-hill/irwin series in marketing.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072837861/chopaconline-20
942			_2ddc _cBK
999			_c18722 _d18722