| 000 | 01446nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0470317256 | ||
| 003 | OSt | ||
| 005 | 20200227133951.0 | ||
| 008 | 150119s2009 xxu eng d | ||
| 020 | _a9780470524616 | ||
| 037 |
_bAllied Book Co _cPKR 4134.24 |
||
| 040 | _cAUMC | ||
| 082 | _a300.72688 | ||
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, V. Kumar, George S. Day, Robert Leone. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bWiley, _c2011. |
||
| 300 |
_a816 p. ; _c26 cm. (Rk#05 Sh#02) |
||
| 520 | _aMarketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. | ||
| 700 | 1 | _aKumar, V. | |
| 700 | 1 | _aDay, George S. | |
| 700 | 1 | _aLeone, Robert. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0470317256/chopaconline-20 |
| 942 |
_2ddc _cBK |
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| 999 |
_c18666 _d18666 |
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