000			01203nam a2200169 a 4500
020			_a8177580329
082			_a687.0688 _bSOL
100	1		_aSOLOMON.
245	1	0	_aConsumer Behavior in Fashion
250			_a1st Ed
260			_aNew Delhi _bPEARSON EDUCATION, _c2004
300			_axiv, 542 p. _c8.25x10 inches
500			_aFashion is a driving force that shapes the way we live—it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture—one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.
504			_aIncluding reference and index
650			_aFashion merchandising. Clothing and dress--Marketing. Consumer behavior. Consumers' preferences. Consumers--Psychology. Consumer protection.
942			_cBK
999			_c18297 _d18297