| 000 | 02507cam a2200541 i 4500 | ||
|---|---|---|---|
| 999 |
_c16890 _d16890 |
||
| 001 | 18215561 | ||
| 003 | AUCL | ||
| 005 | 20200115122615.0 | ||
| 008 | 140707s2015 njua 001 0 eng d | ||
| 010 | _a 2014945062 | ||
| 020 | _a9781118958087 | ||
| 020 | _a9781118958087 | ||
| 035 | _a(OCoLC)ocn880965432 | ||
| 040 |
_aYDXCP _beng _cYDXCP _erda _dBDX _dOCLCQ _dGK8 _dOCLCQ _dEXR _dCLE _dCGP _dGK5 _dOCLCQ _dILC _dOCLCF _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.C48 2015 |
| 082 | _a658.827CHI | ||
| 100 | 1 |
_aChiaravalle, Bill, _eauthor. |
|
| 245 | 1 | 0 |
_aBranding for dummies / _cby Bill Chiaravalle and Barbara Findlay Schenck. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aHoboken, NJ : _bJohn Wiley & Sons, Inc., _c[2015] |
|
| 300 |
_axii, 368 p. _billustrations ; _c23 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 1 | _aFor dummies | |
| 500 | _aPrevious edition published in 2007. | ||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aPart 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens. | |
| 520 | _aBranding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today! | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBusiness names. | |
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 7 |
_aAdvertising. _2fast _0(OCoLC)fst00797511 |
|
| 650 | 7 |
_aBranding (Marketing) _2fast _0(OCoLC)fst01743755 |
|
| 650 | 7 |
_aBusiness names. _2fast _0(OCoLC)fst00842797 |
|
| 650 | 7 |
_aProduct management. _2fast _0(OCoLC)fst01078225 |
|
| 700 | 1 |
_aSchenck, Barbara Findlay, _eauthor. |
|
| 830 | 0 | _a--For dummies. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1513/2014945062-b.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1513/2014945062-t.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1516/2014945062-d.html |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||