| 000 | 01206nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0321055551 | ||
| 005 | 20190522113626.0 | ||
| 008 | 120119s1999 xxu eng d | ||
| 020 |
_a0321055551 (hardcover) _c$102.00 |
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| 020 | _a9780321055552 (hardcover) | ||
| 100 | 1 | _aWilcox, Dennis L. | |
| 245 | 1 | 0 |
_aPublic relations : _bstrategies and tactics / _cDennis L. Wilcox, Phillip H. Ault, Warren K. Agee, Glen T. Cameron. |
| 250 | _a6th ed. | ||
| 260 |
_a[S.l.] : _bAllyn & Bacon, _c1999. |
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| 300 |
_a584 p. ; _c24 cm. |
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| 490 | 1 | _a6th edition. | |
| 520 | _aPublic Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations. | ||
| 700 | 1 | _aAult, Phillip H. | |
| 700 | 1 | _aAgee, Warren K. | |
| 700 | 1 | _aCameron, Glen T. | |
| 830 | 0 | _a6th edition. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0321055551/chopaconline-20 |
| 999 |
_c1438 _d1438 |
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