000 00373 a2200145 4500
020 _a0826457401 (paperback)
020 _a9780826457400 (paperback)
082 _a659.1
_bCOO-H
100 1 _aCooper, Alan.
245 1 0 _aHow to Plan Advertising
250 _a2nd Revised edition.
260 _a[S.l.] :
_bCengage Learning,
_c1977
300 _a224 p. ;
_c25 cm.
942 _cBK
999 _c1415
_d1415