000			01558nam a2200229 a 4500
001			ASIN0130127728
005			20190522113600.0
008			120118s2001 xxu eng d
020			_a0130127728 (paperback) _c$142.20
020			_a9780130127723 (paperback)
100	1		_aCoughlan, Anne T.
245	1	0	_aMarketing channels / _cAnne T. Coughlan, Erin Anderson, Louis W. Stern.
250			_a6th ed.
260			_a[S.l.] : _bPrentice Hall, _c2001.
300			_a592 p. ; _c25 cm.
490	1		_a6th edition.
520			_aFor one-quarter/semester, senior/graduate-level courses in Distribution Channels, Marketing Channels, or Marketing Systems. This best-selling text has a new look and a new author helping to keep this classic at the leading edge of Channels research. Using examples taken from all over the world, this text shows students how to design, develop, and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing, and controlling the alliances among the institutions, agencies, and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service-both for the end-users they serve and the organizations that comprise them.
700	1		_aAnderson, Erin.
700	1		_aStern, Louis W.
830		0	_a6th edition.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0130127728/chopaconline-20
999			_c1408 _d1408