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999			_c13833 _d13833
003			AUCL
005			20200312103612.0
008			140405t xxu||||| |||| 00| 0 eng d
040			_cAUI
100			_aAhmad, Khawaja Osman (060493) 2010 _91935
245			_aEffects of nutritional facts of processed food items on consumer purchase decision
260			_aIslamabad. _bDepartment of Business Administration (Air University Main Campus) _c2010.
300			_a65p. _eCD
520			_aThis research is based upon how the Nutritional Facts affect the purchase decision of the consumers in the Pakistani market. When the consumers are making a purchase of processed food the factors which come under consideration are Healthiness, Education of the consumers and the Brand Name of the product. All these factors play a vital role in the purchase decision of the consumers when they opt for the processed food. There are many other aspects which fall in this category but in this research, the above mentioned three factors had been under study. It can be said that Pakistani consumers’ purchase decision is affected by the Nutritional Facts if they are health conscious, educated or brand conscious.
526			_aBBA
942			_2ddc _cSP