| 000 | 00749nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c13448 _d13448 |
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| 003 | AUCL | ||
| 005 | 20200311105939.0 | ||
| 008 | 140227t xxu||||| |||| 00| 0 eng d | ||
| 040 | _cAUI | ||
| 100 |
_aSajjid, Meherunnisa (060497) 2010 _91441 |
||
| 245 | _aBrand characteristics dynamics due to brand extension | ||
| 260 |
_aIslamabad. _bDepartment of Business Administration (Air University Main Campus) _c2010. |
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| 300 |
_a91p. _eCD |
||
| 520 | _aThe objective of the study is to see whether the extension is more successful in the similar category or in dissimilar category. How people perceive the extension and what are the aspects or characteristics that have a major impact on their decision making. | ||
| 526 | _aBBA | ||
| 942 |
_2ddc _cSP |
||