000			01121nam a22001697a 4500
999			_c13317 _d13317
003			AUCL
005			20200310101451.0
008			140221t xxu||||| |||| 00| 0 eng d
040			_cAUI
100			_aKhan, Obaid-Ullah (060506) 2010 _91303
245			_aScrutinizing the factors affecting corporate brand image
260			_aIslamabad. _bDepartment of Business Administration (Air University Main Campus) _c2010.
300			_a39p. _bCD
520			_aThis research is an attempt to explore how different factors impact the corporate brand image in market place. Although there are many factors that may affect the corporate brand image but our focus of attention is to study and analyze product evaluation, consumer awareness, customer loyalty and customer satisfaction in this regard. The basic motive is to study the impact of these factors on corporate brand image. Organizations are emphasizing on the importance of making their respective flagship brand i.e. corporate brand to get an edge over competitors. Thus the paper explores the importance of each factor mentioned above.
526			_aBBA
942			_2ddc _cSP