| 000 | 00451nam a22001457a 4500 | ||
|---|---|---|---|
| 008 | 180221t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781111580216 | ||
| 037 | _c30847.00 PKR | ||
| 100 |
_aShimp, Terence A. ; Andrews, J. Craig _92344 |
||
| 245 | _aAdvertising , promotion, and other aspects of integrated marketing communications | ||
| 250 | _a9th. ed. | ||
| 260 |
_aMason _bSouth-Western _c2013. |
||
| 300 | _axxii; 729 p. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c11999 _d11999 |
||