000			01748nam a2200193 a 4500
001			ASIN0415248906
005			20190522113148.0
008			111220s2003 xxu eng d
020			_a0415248906 (paperback) _c$71.95
020			_a9780415248907 (paperback)
100	1		_aJohnson, Debra.
245	1	0	_aInternational business : _bthemes and issues in the modern global economy / _cDebra Johnson, Colin Turner.
250			_a1st ed.
260			_a[S.l.] : _bRoutledge, _c2003.
300			_a368 p. ; _c25 cm.
520			_aWith a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and its impact on international business. By doing so, it is entirely unlike other books on the subject. International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical. Case-studies include: � aiding the globalization of SMEs: the OECD's Bologna Charter � China and the WTO � the pharmaceutical industry and the developing world � RUGMARK: social labelling in action � the Argentinian financial crisis �environmental profile of Matsushita Electrical Industrial Company.
700	1		_aTurner, Colin.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0415248906/chopaconline-20
999			_c1121 _d1121