000 00398nam a22001097a 4500
008 160719t xxu||||| |||| 00| 0 eng d
100 _aKudeshia, Chenta; Mittal, Arun
_917157
245 _aThe journey of chumbak: from mail to mall- leveraging social media networks for on-going dialogue with customers
260 _aN/A
_bEmerald Group Publishing Limited
_c2015.
300 _a20 p.
942 _2ddc
_cCS
999 _c11047
_d11047