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The public relations handbook / Alison Theaker.

By: Material type: TextTextSeries: Media practicePublication details: [S.l.] : Routledge, 2004.Edition: 2nd edDescription: 384 p. ; 24 cmISBN:
  • 0415317932 (paperback)
  • 9780415317931 (paperback)
Online resources: Summary: In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Central Library Islamabad REF 659.2 THE (Browse shelf(Opens below)) Added to bundle P4192

In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

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