Marketing / Charles W. Lamb, Joe F. Hair, Carl McDaniel.

By:

Lamb, Charles W

Contributor(s):

Material type: Text

TextSeries: Available titles coursematePublication details: New York : Cengage Learning, 2011.Edition: 11th edDescription: xxv,777 p. ; 28 cm. (RK # 17 Sh # 01)ISBN:

1439039429 (hardcover)
9781439039427 (hardcover)

DDC classification:

658.8

Online resources:

Amazon.com

Summary: You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing."

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Multan Campus Library	NFIC	658.8 (Browse shelf(Opens below))	Available	P001406

You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing."

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Marketing / Charles W. Lamb, Joe F. Hair, Carl McDaniel.