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11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Leonard Weinreich.

By: Material type: TextTextPublication details: London : Kogan Page Ltd, 1999.Edition: First EditionDescription: xiv, 245 p. ; (R 4 SH 1 )ISBN:
  • 0749428945 (hardcover)
  • 9780749428945 (hardcover)
DDC classification:
  • 381
Online resources: Summary: Using religion as a metaphor, Len Weinreich (responsible for campaigns including Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Multan Campus Library NFIC 381 (Browse shelf(Opens below)) Available P000754

Using religion as a metaphor, Len Weinreich (responsible for campaigns including Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations.

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