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Modern competitive strategy / Gordon Walker.

By: Material type: TextTextPublication details: New Delhi : McGraw-Hill Medical Publishing, 2009.Edition: 3rd Revised editionDescription: xvii,394 p. ; (R 8.a SH 04) 24 cmISBN:
  • 0071276335 (paperback)
  • 9780071276337 (paperback)
DDC classification:
  • 658.4012
Online resources: Summary: "Modern Competitive Strategy, 3e", by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.
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Item type Current library Collection Call number Status Barcode
Book Book Air University Central Library Islamabad NFIC 658.4012 (Browse shelf(Opens below)) In transit from Air University Central Library Islamabad to Air University Multan Campus Library since 08/23/2021 P000873

"Modern Competitive Strategy, 3e", by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

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