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The Loyalty Effect : The hidden force behind growth, profits, and lasting value

By: Contributor(s): Publication details: Boston Harvard Business School Press 1996Description: xviii; 323 pISBN:
  • 0875844480
Subject(s): DDC classification:
  • 658.4 20 REI-T
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Holdings
Item type Current library Collection Call number Status Notes Barcode
Book Book Air University Central Library Islamabad NFIC 658.8342 REI (Browse shelf(Opens below)) Available Program Relevancy: MS; MBA Course Relevancy: Advanced Consumer behavior P11647
Book Book Air University Central Library Islamabad NFIC 658.8342 REI-T (Browse shelf(Opens below)) Available Program Relevancy: MS; MBA Course Relevancy: Advanced Consumer behavior P11648

Includes bibliographical references (p. 311-314) and index.

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