Business Research Methods Christina Quinlan.

By:

Quinlan, Christina

Material type: Text

TextPublication details: Hampshire : Cengage Learning, 2011.Description: xxvii,489 p. ; (Rk #9.a, Sh # 02) 25 cmISBN:

1408007797 (paperback)
9781408007792 (paperback)

DDC classification:

658.072

Online resources:

Amazon.com

Summary: In this complete introduction to research methods and methodologies for today's undergraduate business student, Christina Quinlan takes a unique 'real-world' approach, drawing on a full range of business examples. This modern and accessible text guides you through each stage of your research project, from inception to presentation. Christina's empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Air University Multan Campus Library	NFIC	658.072 (Browse shelf(Opens below))	Available	P001407

In this complete introduction to research methods and methodologies for today's undergraduate business student, Christina Quinlan takes a unique 'real-world' approach, drawing on a full range of business examples. This modern and accessible text guides you through each stage of your research project, from inception to presentation. Christina's empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.

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Business Research Methods Christina Quinlan.